BUSINESS

China’s Home Appliance Exports Grow as Makers Eye Emerging, High-End Markets

Published: Mar. 13, 2025 5:26 p.m. GMT+8

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China-made home appliance exports have exceeded $100 billion for four straight years as manufacturers in the country have pushed into the high-end market as part of their global expansion efforts.

Home appliance shipments from China rose 14.8% last year to $128.6 billion, according to an annual report released last month by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME).

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China’s home appliance exports surpassed $100 billion for four consecutive years, reaching $128.6 billion with a 14.8% rise last year.
Large appliances, such as air conditioners and refrigerators, were major contributors, with exports growing 20.6% in 2024. Asia, Europe, and North America were key markets.
Chinese companies are expanding into high-end and emerging markets, using tech innovations and partnerships, as Xiaomi and TCL strengthen their global presence.

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Who’s Who

Xiaomi Corp.: Xiaomi Corp. is expanding its presence in Southeast Asia, focusing on small appliances like air purifiers while investing in brick-and-mortar stores. The company also aims to accelerate global expansion in its smartphone, electric vehicle, and AIoT businesses. Since 2013, Xiaomi has diversified its home appliance lineup, and it plans to offer large appliances outside China later this year, as part of its strategy to tap into emerging markets.

Samsung Electronics Co. Ltd.: Samsung Electronics Co. Ltd. is mentioned as a traditional dominator of high-end overseas markets, which Chinese home-appliance makers are now targeting by leveraging technical innovations. Companies like TCL are challenging the high-end market, previously dominated by players like Samsung, with new technologies such as QD-Mini-LED.

LG Electronics Inc.: The article mentions LG Electronics Inc. as one of the traditional dominant players in high-end overseas markets for home appliances, alongside Samsung Electronics Co. Ltd., which Chinese manufacturers are now targeting with technical innovations.

TCL Industries Holdings Co. Ltd.: TCL Industries Holdings Co. Ltd. is leveraging technical innovations like QD-Mini-LED technology to compete in high-end overseas markets, traditionally dominated by companies like Samsung and LG. They have expanded their sales network via partnerships with retailers like Best Buy and Migros and have sponsored major sports organizations, including the NFL, to increase their global reach.

Best Buy Co. Inc.: Best Buy Co. Inc. is a U.S. electronics retailer with which TCL Industries Holdings Co. Ltd. has expanded its sales network. This partnership is part of TCL's strategy to reach more overseas customers by leveraging established retail channels in high-end markets.

Migros Group Ltd.: Migros Group Ltd. is a leading Swiss online retailer that has partnered with TCL Industries Holdings Co. Ltd. to expand TCL's sales network. The collaboration likely aims to provide TCL with greater access to the European market, leveraging Migros Group’s established presence in the region.

Hisense Group Corp.: Hisense Group Corp. became the first Chinese company to sponsor the UEFA European soccer championship in 2016. The company is increasing its global expansion, focusing on branding, product quality, and sales networks. Hisense aims to become the world's No.1 TV-maker, as stated by Jerry Liu, vice president of international marketing.

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