Eric Chung, CEO of Nippon Paint China: Embracing Competition, Driving Change

“When the whole industry falls into a price war, we choose to ‘challenge ourselves,’” said Eric Chung, CEO of Nippon Paint China, during an interview at his Shanghai office. The leader who once steered the company’s annual sales from three billion to 25 billion yuan now faces a challenging market, adopting a pragmatic and cautious attitude.